The Challenge of Publicity Campaigns
Generating publicity for a product, business, or website is a daunting task for entrepreneurs. One of the most challenging decisions is whether to spearhead the campaign independently. The difficulty lies in estimating the time required to launch and sustain a successful publicity campaign. This article aims to shed light on two critical aspects: the duration of your publicity efforts and the number of hours needed to execute them effectively.
Throughout my PR career, I have initiated campaigns that required a short burst of publicity over a few weeks, as well as extensive campaigns that generated media exposure over several years. From my experience, a single distribution of a media release rarely yields results. Editors and reporters often juggle multiple stories simultaneously and need time to evaluate your pitch. Even if your release is compelling and newsworthy, the editor might not have room in the media outlet’s editorial calendar at that https://famemedia.vnmoment. Therefore, it’s crucial to ensure your pitch is seen again when the editorial calendar clears up. Given the volume of media releases and story pitches that media outlets receive, it can take weeks before they review your submission. Hence, conducting thorough media follow-ups over several months is essential to ensure media reception, proper media digestion, and hopefully media acceptance of your release or pitch.
As I often tell my clients, no PR agency or publicist can force the media to use their releases. However, they can ensure that by the end of the campaign, the media has seen or heard about your message in one form or another, leading to substantial media coverage.